Camera phones are not cinemas.

Cloverfield is one of those Hollywood films edging out to be highly original and intelligent made for the Youtube generation. Its worldwide publicity campaign was designed to be the rubix cube that is every fanboy's ultimate wet dream. Granted, it is a film that can only be properly critiqued together with its countless mind games sprawled all over the internet.

Admittedly, I was really excited to catch Cloverfield, though not obsessed to the point that I contributed actively to Cloverfield-dedicated internet forums. I just read them.

It was no Blair Witch, thankfully. It won't bore you but it wouldn't grab you at the edge of your seat. It's pure popcorn fluff which entertains, complete with tried efforts to melodramatize the plot. And it's New York City again. If a mother-sized monster can attack the city, anything else can happen.

It is watchable, but choose a seat at the back.