Go get it, it's not really that far.
"You take some mega-corporation like Starbucks. They hire some hip young design crew to make their brand appeal to youth culture. In describing their ideal demographic, they use terms like, 'Gen X' and 'Myspacers' and '18-24s'.
The design company proposes an aggresive wheat paste strategy entitled 'Starbucks - GenX Street Art Proposal V.1'. It's approved. The corporate logo is distressed, turned backwards and instead of a two tailed-creature, it's a mermaid with a Krylon can. In the name of Street Art, the cities are pummeled with the corporate sludge, every abandoned building has the gigantic 'Street Art' corp logo and without exactly knowing why, suddenly 17 year olds think Starbucks is the next 'Yo MTV Raps'. So.. Sprite, Nintendo, Dell, and the American Military all abandon their marketing strategies and launch Street Art campaigns. Pretty soon, sugar addicted, camouflage wearing, computer bruces and brucettes are joining the marine corps in record numbers.
Subsequently, they're sent overseas under the guise of protecting american freedom and democracy and all the while, a secretly installed government branch is buying all the Peruvian coffee beans at well below market value, so they can roll out a Starbucks chain closer to the source. Once the beans are bought up, coffee shops are springing up like daisies and the Peruvian cartel are trading half-caf vente double shots for crippled children. The kids are forced to the streets with propaganda pamphlets and wallpaper paste in a cartel managed effort to re-brand the organization in order to appeal to the youth of South American, something that was lost along the way between smuggling high grade blow out of the country and kidnapping corrupt poilitician's children. The dubious loop of street art continues with no end in sight.
It's truly a vicious cycle. Something I'm not really comfortable going into too much detail about."via king brown issue 2
I have a portfolio to complete. Why do I always feel so sleepy at 9pm?
5 comments:
hello shoobs!
i just wanted to say i miss you :)
you better make yourself free (for me) when i'm back in july! muahahaha..
hey yous!
i have so much to tell you man.
email me!!
gonna fly off to thailand for 3 weeks in june, will be back in july i guess.
miss you too!
hey! i know one of the guys in the photo from your shoot! he works for my mom now and then!
hey! i know one of the guys in the photo from your shoot! he works for my mom now and then!
oh kenneth. haha he's super nice!
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